A New Go-To-Market Strategy Powers the World’s Best-Selling Plug-In Vehicle
A New Go-To-Market Strategy Powers the World’s Best-Selling Plug-In Vehicle
2 PagesA New Go-To-Market Strategy Powers the World’s Best-Selling Plug-In Vehicle Facing dire declines in market share and market value, General Motors shifted gears and embarked on an effort to build an electric car for the masses. The internal startup team that initiated the Chevy Volt project called on Innosight to help develop its go-to-market strategy. Client Impact A STRATEGY FOR NEW GROWTH The electric car itself is not a new idea. But there have always been problems with the state of batteries—they’ve been too bulky and expensive and only offered a limited driving range. The Volt team turned the problem on its head by embracing the range limitation, conceiving a car with compact battery system and an “extended range” gasoline engine as a backup. After previewing a concept car at
