A movie theater chain delights movie-goers by addressing key unmet needs
A movie theater chain delights movie-goers by addressing key unmet needs
1 PagesAPPLIED MARKETING SCIENCE (781) 250.6300 | inquiry@ams-inc.com www.ams-insights.com THE CHALLENGE In the early 1990s, a national movie-theater chain faced increasing competition from other cinemas, as well as the growing VHS market, which led some consumers to watch movies at home rather than go to the theater. As a result, they sought innovative ways to drive consumers to the theaters and encourage them to choose their theaters over thos
