Machine learning uncovers key consumer insights about kitchen blenders
Machine learning uncovers key consumer insights about kitchen blenders
1 PagesAPPLIED MARKETING SCIENCE (781) 250.6300 | inquiry@ams-inc.com www.ams-insights.com THE CHALLENGE The market for kitchen blenders is highly competitive. Characterized by near constant product innovation, consumers face an overwhelming number of choices, each boasting the latest features designed to make their lives easier in the kitchen. But, when it comes to blenders, what are consumers’ unmet wants and needs? And, which features do cons
