Kim Crawford was interested in using digital marketing to generate awareness of its brand using a promotional video.
Kim Crawford was interested in using digital marketing to generate awareness of its brand using a promotional video.
1 PagesThis campaign was an amazing success, resulting in the following: APPROACH ALCOHOL CASE STUDY The campaign achieved 3.5 times the minimum impression goal set out. 3.5x acuityads.com Kim Crawford was interested in using digital marketing to generate awareness of its brand using a promotional video. Total completed views of Kim Crawford’s video advertisement. 8.6 MILLION + RESULTS GOALS The video completion rate was 36% higher than the industry average at 85% (Industry average of 62.4%).* 85 % * eMarketer, Video Ad Completion Rates Worldwide, September 2015 A combination of automatic (machine learning, algorithmic), and manual optimization was used. Optimization would skew targeting towards the top performing gender. OPTIMIZATION Specific geographic locations were targeted in
