Business challenge A leading UK-based retail chain wanted to assess the overall effectiveness of various in-store promotional initiatives and pricing changes. The business was facing information overload, with data from over a thousand stores, tens of thousands of SKUs across multiple product categories and an array of different promotional strategies. The key objectives were to: u Establish baseline sales to provide a holistic view of current performance u Estimate sales and monetary uplifts driven by various promotions/pricing changes u Measure true incremental gain from promotions by isolating latent factors The Smart Cube was engaged for its extensive data analytics and retail sector expertise. A leading UK-based retail chain wanted to assess and analyse the true return on in

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