Leading UK-based retail chain wanted to scientifically assess the impact of campaigns and store initiatives CASE STUDY thesmartcube.com2 / thesmartcube.com CASE STUDY Business Challenge A leading UK-based retail chain wanted to scientifically assess the impact of campaigns, and store initiatives such as format and layout changes, on footfall, sales and profits. The client engaged The Smart Cube to provide specialist data analytics skills, sector experience and tailored tools to deliver a robust solution framework for estimating impact of trial initiatives at a store and category level. The Smart Cube solution The strategy involved devising a test and control methodology to meet numerous client requirements, including measuring the effectiveness of campaigns, receptiveness of

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