A Leading Bank Adopts a Holistic Approach to CX Insights About U.S. Bank U.S. Bank is the fifth-largest bank in the United States, with 74,000 employees and about $467 billion in assets. The company provides consumer and business banking, investment, home financing, trust, and payment service products to individuals, businesses, governmental entities, and other financial institutions. These include checking and savings accounts, credit servicing, collection, mortgages, and wealth management. In 2019, for the fifth consecutive year, U.S. Bank was named one of the World’s Most Ethical Companies by the Ethisphere Institute, a global leader in advancing ethical business standards. U.S. Bank operates more than 12 contact centers in multiple domestic locations to serve its broad cust

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