Case study Cisco public Atea Denmark Adopts the Cisco CX Lifecycle Approach to Deliver Customer Success Toward a lifecycle services approach to transformation Atea is the leading provider of IT infrastructure solutions in the Nordic and Baltic region, with NOK 37 billion in revenue, and more than 7,500 employees. Atea is present in 85 cities in Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia. As its customers increasingly focus on business outcomes and deploy software and as-a-service offerings, Atea understands that it requires a completely different approach to customers and partners—including an emphasis on value and profit realization. “Customers aren’t investing in hardware anymore; they are investing in business outcomes,” said Lars Barenkopf, Atea Customer

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