Case Study
How Quality CX Analysis Changed a Leading Bank’s Business to Save Millions
How Quality CX Analysis Changed a Leading Bank’s Business to Save Millions About Extraco Banks Extraco Banks (“Extraco”) is the largest and most comprehensive independent financial institution headquartered in Waco, Texas, with over 120,000 customers and more than $1.5 billion in assets. The bank provides personal and commercial banking, mortgage, insurance, and investment services, and is the oldest trust services provider in the region. Extraco operates 15 financial centers in Bryan, Georgetown, Killeen, Harker Heights, Copperas Cove, Waco, Temple, Belton, Gatesville, Hamilton, and McGregor. The bank has 330 employees and operates a call center in Temple, Texas. Known as the Customer Care Center, it serves Extraco customers via email, online chat, video conference and phone