The whitepaper "Conversational CX: A New Approach to Digital Transformation" from Acquire.io explores how businesses can transform customer experience (CX) through conversational CX, emphasizing the shift from traditional methods to a digital-first, customer-centered approach. The pandemic accelerated digital transformation by up to seven years, revealing the need for seamless omnichannel experiences, personalized interactions, and unified customer data. Companies must overcome roadblocks like employee resistance, outdated systems, and misaligned departments. By adopting conversational CX, businesses can create a customer-obsessed culture, leveraging automation, self-service, and AI to meet evolving consumer expectations and thrive in the new CX landscape.

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