Case Study
A growing caramel maker expands its product offering to include a classic treat.
©2017 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise SCOPE OF WORK Package Design Point-of-Purchase Design Final Art Production CaseStudy | L. Frances Caramel Company – Package and Point-Of-Purchase Design Old-Fashioned Treat 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com Challenge L. Frances Caramel Company is a family-owned business that produces premium candy store quality products. The company expanded their product offering to include old-fashioned popcorn balls. They needed new packaging and point-of-pur- chase display design to launch the product into convenience, drug, retail, grocery and club stores. Think Develop a new distinctive package design as an extension of the exist