Founded by Ivan Mrvoš, Include is a company that researches, develops, produces and distributes IoT urban equipment for smart cities. Their story began in 2014 when their first smart bench was installed in Solin. Since then, they’ve expanded their smart product range to different models of smart benches, waste management, and air quality monitoring systems. Their products got mentioned in big media outlets such as Business Insider and Forbes. Include operates in 59 markets, in over 500 cities, and have a worldwide network of partners. Their main goal is to motivate cities to transform public spaces into modern, connected and self-sustainable environments through innovative products that improve the quality of life of all citizens. For this Case Study, we talked to Ivona Mrvoš, marketing ma

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