MoneySmart, Southeast Asia’s leading personal finance portal, embarked on a transformation to become more customer-centric by enhancing first-party data collection and reducing reliance on third-party cookies. Partnering with Tealium, MoneySmart transitioned from an inefficient data management platform to a scalable customer data platform (CDP), unifying disparate data sources and improving marketing efficiency. This shift enabled precise customer segmentation, reducing cost per acquisition by 40%, optimizing media spend, and driving revenue growth. With AI-driven insights and automation, MoneySmart continues to evolve towards a data-driven, CX-focused future.

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