Case Study

A Customer Data Platform for a New Breed of Hotel

A Customer Data Platform for a New Breed of Hotel

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A bold lifestyle hotel brand sought to unify guest data, enhance engagement, and personalize experiences. Redpoint's CDP created a single guest view by integrating data from reservations, web, and call centers, enabling precise segmentation and omnichannel activation. The platform powers personalized offers, smart room integration, and targeted messaging across email, SMS, and digital ads. Results include improved loyalty, increased direct bookings, higher mobile app adoption, and seamless self-service check-in. With a scalable solution spanning EMEA, North America, and APAC, the brand continues to invest in Redpoint for next-level guest experiences.

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