MVNO second brands: How to create a new breed of mobile services at low cost with maximum profitability WhitepaperMVNO second brands: How to create a new breed of mobile services at low cost with maximum profitability Whitepaper 2 So far, the success many MNOs have experienced in launching second brand MVNOs has confirmed the promise of this strategy —but also how difficult they can be to get off the ground. Luckily, as new opportunities open up, a new way to do second brand mobile better, with greater agility, robust offer creation and rapid time to market has emerged: the Enghouse Networks approach. Mobile Network Operators (MNOs) know that what they have to offer isn’t always for ‘everyone’. Their main brand offering can’t (and doesn’t) appeal to everyone; there will be bits of

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