The Modern Marketer’s Guide to ABM is a comprehensive eBook designed to help B2B marketers launch and scale successful Account-Based Marketing (ABM) programs. Built around a “Ready-Set-Go” framework, it walks readers through every stage of the ABM journey—from aligning organizational support and defining an ideal customer profile to creating target account lists and orchestrating personalized, multi-channel campaigns. The guide emphasizes ABM’s focus on quality over quantity, helping teams concentrate on high-fit, high-intent accounts. It also includes real-life case studies, key metrics to track, and actionable worksheets to accelerate implementation.

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