© 2019 Bombora www.bombora.com/data @bomboradata For further information please contact email: sales@bombora.com As Company Surge ® Intent data users, 8x8 already realized the value of using it for marketing activity and sales conversations. To drive a cohesive approach with existing activity, 8x8 used the Company Surge ® integration to align its LinkedIn campaigns. 8×8 relies on LinkedIn as a channel to drive brand awareness and demand amongst its target accounts. With increasing competition, a larger target audience and limited budget, 8x8 needed to find a way to more effectively reach its in-market audience on LinkedIn. The integration sent a weekly updated audience of high-fit accounts directly to 8x8’s LinkedIn Campaign Manager. The audience included organizations and deci

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