IBM Case Study How LinkedIn and Bombora Provided a More Intelligent Targeting Option for IBM’s Watson Analytics. LinkedIn, is the world’s largest professional network on the Internet, with more than 450 million members worldwide, including executives from every Fortune 500 company. These attributes make it a prime channel for B2B marketers looking to reach very specific audiences. But LinkedIn can be even more powerful when external data sources are brought to bear. One such data source is B2B intent data from Bombora. Bombora monitors the normal level of content consumption on specific topics from within a company or business location. When content consumption increases — or ‘surges’ — it indicates that the business is more likely to be in active research mode prior to a

Join for free to read