Discounters' Dilemma How to Build a Brand Without Promotional Discounts

13 Pages

"How to Build a Brand without Promotional Discounts" discusses the pitfalls of relying on discounting as a primary promotional tactic. While discounts can quickly generate sales and attract customers, they often damage brand integrity, create a perception of low value, and lead to a cycle of diminishing returns. The paper suggests alternative strategies, such as offering financing options, to maintain profitability and build stronger, long-lasting customer relationships without compromising the brand's value.

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Discounters' Dilemma How to Build a Brand Without Promotional Discounts

Discounters' Dilemma How to Build a Brand Without Promotional Discounts

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