5,800 leads in the first 3 weeks Hamilton National — Branding Campaign Branding Campaign Services Digital Marketing Action Brand Content Strategy DRTV Website Design Industry Financial The Challenge When Federal law changed and allowed Real Estate Investment Trusts (REITs) to be sold directly to the public, Hamilton National saw an opening that only DMW could fill. They needed to convince a cynical, risk-averse public that this new product was trustworthy. So how do you communicate trust, and get the mostbang for the buck? The Solution To appeal to the average, risk-adverse household more familiar with savings accounts and CDs, Hamilton National offered a unique product twist: a 6% Guaranteed Return for as little as a $1,000 investment. To market the new product, DMW developed a new brand

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