26% increase in conversions Meemic Insurance Company — Surprising Reasons Direct Mail Services Action Brand Direct Mail Industry Auto Insurance The Challenge Meemic is an auto insurance company that gets high marks from teachers, because it was founded by educators for educators. Meemic has been offering exclusive auto coverage to the educational community in Michigan for over 60 years. DMW has been a long-time strategic partner to Meemic, creating a new look for its brand and instigating a run of record-setting quarter-over-quarter lead generation efforts, each better than the last. After results hit a plateau, DMW asked, “How can we do more?” Meemic needed a new, breakthrough creative to re-energize policy sales. And they needed a creative that would not break the bank, instead bringing

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