From 3,000 to 250,000 members Delta Dental — Nationwide Launch Nationwide Launch Services Digital Marketing Content Strategy Direct Mail DRTV Website Design Industry Dental The Challenge Delta Dental, the largest dental benefits provider in the U.S., is the plan of choice for 60 million Americans who enjoy coverage through their employer. But what about the individual market, the millions of people who could benefit from affordable coverage, but don’t have an employer plan? The potential was certainly there. But reaching the individual market presented a two-fold challenge for Delta Dental: How do you sell directly to consumers? And how doyou convince your nationwide affiliates that this is a good idea? After looking at several agencies, Delta Dental decided that only DMW could fill a role

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