BACKGROUND The Agency for Digitisation was set up by the Ministry of Finance as part of an initiative to transform the central government of Denmark into a flourishing digital society. With the Danish population embracing the mobile revolution and engaging in web browsing from a range of devices, the agency needed to improve the users’ experience of its online public sector services. The current system needed to change to accommodate all mobile devices and tablets. The Agency for Digitisation* subsequently set itself a target for the end of 2015 - that 80% of all communications between citizens and the public sector would take place online. CHALLENGE In 2005, various public sector services had their own separate websites across Denmark. However, this was not cost effective an

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