Skinner Auctions, the renowned auctioneer and appraiser of antiques and fine art, launched its auction site SkinnerInc.com in 2000. Within a short period of time, the site was a great success – many of Skinner’s existing clientele went online and embraced the new web-based auction format. But four years after the site’s launch, Skinner realized that despite overall visitor growth, bidding conversion rates were actually declining. Skinner’s we

Join for free to read