Case Study

Halfords Autocentres Email Personalisation

Halfords Autocentres Email Personalisation

www.redeye.com www.redeye.com H alfords a u t o centres em ail Personalisa tion r edeye international l td 26, Grosvenor Gardens, Victoria, l ondon sW1W 0Gt r egistered in england no. 4035064 tHe solution Halfords Autocentres collect basic details about their customer’s cars where possible, like for example car manufacturer name. This information is stored by RedEye and it was determined that RedEye held the car manufacturer name for 90% of

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