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40 Years Strong: A Resilient Partnership in a Shifting Market

40 Years Strong: A Resilient Partnership in a Shifting Market

Xerox
Pages 2 Pages

Pronto Reproductions modernized its business by adopting the Xerox Iridesse Production Press, shifting from basic print services to a full digital and commercial print and packaging operation. By educating clients on specialty colors like gold, silver and clear, and using long-format capabilities up to 47.2 inches, they deliver higher-impact products and faster turnaround. This strategic move strengthened market differentiation, boosted client engagement and positioned color as a key driver of sales and future innovation.

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