COMMERC I A L PR IN T The Challenge • Packaging application volumes were increasing—and increasingly required Beyond CMYK embellishments, which had to be outsourced with considerable loss of time and profit • With a growing customer base and print runs ranging from 30 to 30,000 on a multitude of stocks, Zuzu Print needed to boost production efficiency before they could consider any additional business expansion The Solution • The Xerox ® Iridesse ® Production Press with two additional inline print stations to house Beyond CMYK embellishment colors including Gold, Silver, White, Fluorescent Pink, and Clear Specialty Dry Inks • Learning resources provided via the Genesis Initiative to accelerate Beyond CMYK success • Fully automated media management with Xerox ® Pred

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