1 Shifting Trends in the Travel Industry How Travel Organizations Can Adapt Their Strategies to Match Trends in Consumer Behavior Over the Next Three Years2 Table of Contents 3 — Executive Summary 4 — About the Respondents 6 — Initial Insights 7 — Travel Companies Are Affected by Disruptions and Changing Consumer Trends 10 — Travelers Are Booking and Planning Trips Earlier 12 — Travel Companies Are Using Digital Promotion and Loyalty Programs to Keep Travelers Engaged 15 — Conclusion: Engaging Travelers Over the Next Three Years 16 — Key Suggestions 17 — About the Authors3 The travel industry is constantly changing, and recent disruptions have made it urgent that travel companies adapt to new trends. New technologies, economic conditions like inflation, and consumer preferen

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