4 Madonne Caseificio dell’Emilia, a traditional cheese producer, partnered with SALESmanago and Magilla to enhance digital marketing and customer engagement. Through marketing automation, personalized campaigns, and customer segmentation, the company achieved remarkable results: a 36% increase in last-click transactions, a 167% rise in last-click sales, and a 21% reduction in churn rate over two years. Additionally, the average order value among recurring customers grew by 57%. Looking ahead, 4 Madonne plans to introduce a loyalty program, enhanced lead nurturing, and a Customer Preference Center to further strengthen its digital presence.

Join for free to read