Fotoforma, a leading FOTO-VIDEO equipment supplier, achieved a 4,279% ROI on marketing automation with SALESmanago. 71% of transactions were generated through 1-to-1 campaigns matched to user activity. Dynamic emails with personalized recommendations saw a 175% higher open rate and 71% higher CTR compared to mass emails. The contact base grew 35% annually, aided by pop-ups, forms, and segmentation strategies. Automation, including AI-driven product recommendations, retargeting, and omnichannel cart recovery, boosted traffic, sales, and retention. Future plans include launching a Personal Shopping Inbox, a Customer Preference Center, and Cinderella AI Visual Product Search.

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