case study Genesys Builds a Best-in-Class Digital Marketing Ecosystem with the Global Webinar Program at its Core SITUATION Online research accounts for up to 90% of B2B buying cycles Forrester Research studies show that up to 90% of the B2B buying journey is complete even before the vendor is contacted. This is the reason why digital marketing has become the cornerstone of modern marketing. Webinars therefore became an integral part of th

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