Customer story Frontline employees have been through the ringer. First came the stress of lockdowns. Then, the challenges of adapting to new rules and new ways of working. Then, the constant uncertainty as regions cycle through different stages of re-opening. How can businesses keep their frontline performing under these circumstances? It comes down to building frontline resilience— something Briscoe Group, New Zealand’s leading retailer of homewares and sporting goods, knows a thing or two about. The frontline delivers the bottom line At the outset of the pandemic, the Briscoe Group leadership team agreed that supporting their frontline workforce would be critical to their ability to withstand this massive disruption. 3 ways Briscoe Group builds frontline r

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