Customer story In the competitive world of grocery, the bar is always being raised on customer experience. To get ahead, retailer-owned cooperative Wakefern Food Corporation knew they needed to invest in their frontline. “We wanted to make sure we were really focusing on the customer experience,” says Kati Shields, Manager of Retail Training and Initiatives at Wakefern. “And we knew the best way to retain customers and grow our business was to improve our customer experience, so we had to have better trained and more skilled associates in our stores.” Wakefern’s 51 member companies operate over 350 retail supermarkets across the United States, under brands like ShopRite, Price Rite and The Fresh Grocer. They employ over 70,000 people. But their existing training program wa

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