The Challenge The year was 1993. Independence Blue Cross, the leading health plan in the Philadelphia area, needed an agency that could help them grow and retain their Medicare members in an increasingly competitive landscape. While a known health plan with deep local ties, Independence found itself under increasing pressure from national plans looking to expand into southeastern Pennsylvania. 26 years. 1 very successful partnership. Independence Blue Cross A decades-long partnership with Philly’s hometown health plan Services Strategic Consulting Creative Services Digital Marketing Action Brand Direct Mail DRTV Industry Health Care The Solution As a local Philly-area agency experienced in working with Blue plans nationwide, DMW was the perfect fit. Our engagement grew to become all-e

Join for free to read