Case Study
2,000 members to 57,000+
2,000 members to 57,000+ Network Health — Brand Enhancement Brand Enhancement Services Digital Marketing Direct Mail DRTV Website Design Industry Health Care The Challenge Network Health is a proud “home-grown” health plan located just outside Green Bay, where the legendary Packers play. Competition is welcome around these parts. But when this 13-county plan decided to take on some much larger competitors with bigger reach and deeper pockets, they needed a new game plan. DMW joined the team.The Solution Network needed smart, dollar-wise and strategic direct marketing to spur unprecedented growth. To develop that, DMW took a deep dive into the organization, uncovering unique services that members valued, but were not highlighted in current marketing efforts. One example was the plan’