120% of enrollment goal BayCarePlusTM — Launch Campaign Services Digital Marketing Action Brand Direct Mail DRTV Website Design Industry Health Care The Challenge BayCare Health System, the leading not-for-profit health care system in Tampa Bay, planned to join the nationwide movement to enter the Medicare Advantage (MA) marketplace as a provider-sponsored health plan. They had strong brand awareness and were highly regarded for care and customer service. But Florida is a highly competitive MA market, and the Tampa Bay area specifically was saturated with established Medicare plans. DMW was engaged early in the process to strategize, plan, and manage the launch of a new plan that would align insurance with delivery of care, extend the well-known BayCare brand, and enhance their hea

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