2022 Financial Services Social Selling Content StudyContents Introduction 03 Don’t reinvent the wheel — modify it 10 Banking 14 17 Compliance Corner 21 Methodology 23 Key Findings 05 5 Advanced Campaign Strategies 24 How Hearsay Helps Hearsay Relate: By the Numbers 222022 Social Selling Content Study 3 For the past several years, Hearsay Systems has surveyed how financial professionals use digital tools for effective social selling. What types of content are firms and professionals sharing? What hit the mark and what fell flat? How is social content evolving? We dove deep to answer these questions and many more, surveying more than 200,000 advisors and agents from 100 leading global financial services firms who used the Hearsay platform during the 2021 calendar year. 2021 was signi

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