hearsaysystems.com Thrivent Financial Thrivent Financial — a Fortune 500 financial services organization with more than $105 billion in assets under management — needed a solution to empower their field representatives to compliantly use LinkedIn and Facebook. GOALS As a fraternal organization, community is a large part of what differentiates Thrivent Financial from firms that offer similar services, and social media was a natural extension of their community-based marketing. They see a strong correlation between time spent with representatives and customer loyalty, as well as increased assets under management. Thrivent wanted to empower reps to use social media to better engage with customers at scale. However, when Thrivent Financial first got started on social media, managing com

Join for free to read