hearsaysystems.com Aviva Investors drives 137% increase in social publishing activity with Hearsay Social Aviva Investors, a global asset business of Aviva plc, set out to create an organic social media programme designed to be the key lever to increase quality traffic and inbound leads to its corporate website. Recognising the potential impact of personal social media content for this initiative, Hannah Bland, Digital Marketing Manager, partnered with Hearsay to arm field reps with a tool that allowed them to not only provide original content, but also modify corporate content—all while minimising the compliance burden. The result? Using Hearsay Social, Hannah’s programme drove an 86% increase in social connections and a 137% increase in social publishing activity—ultimately co

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