hearsaysystems.com American National Founded in 1905, American National’s nationwide network of agents offers clients life insurance, annuities, homeowners insurance, auto insurance, classic car insurance, insurance for agri-business and targeted commercial exposures, and other insurance-related services. Each agent serves individuals, families and business owners in their local area. CHALLENGE American National wanted to find an efficient way to grow the visibility of their multiple line agents. Initial Facebook ad campaigns fell short and were ineffective because the ads built were not customized, agents were intimidated by the technology, and ads were linking back to the corporate site. The need for customization and localization was identified but not available at an individual

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