goekos.com | 1 2021 Wine Industry Trends Predicting the Waves of Change V0321goekos.com | 1 Table of Contents First Wave: Increase in Ecommerce & Online Sales 2 How Wineries Can Thrive in the Digital Realm What Wineries Said About the Digital Shift Second Wave: Changing Consumer Behavior 5 How to Succeed With Younger Consumers What Wineries Said About Consumer Changes Third Wave: Oversupply & Competition 7 How to Get Better Business Data What Wineries Said About Oversupply & Competition What to Do Next: Our Recommendations 9 In 2020, Ekos conducted a survey of nearly 300 wineries and eight phone interviews to learn what was on the minds of winery owners and executives across the country. In our previously released State of the Wine Industry report, we discussed the data we collecte

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