goekos.com | 1 The Rise of Seltzer: A Brief Guide for Brewers V0621goekos.com | 1 Table of Contents Hard Seltzer Industry Stats 2 Seltzer Success Stories 3 Summit Seltzer W Seltzer Tips for Hard Seltzer Producers 4 Compliance Tracking Production Consult the Experts Summary 6 Hard seltzer has surged in popularity over the last several years, becoming especially popular with millennial and Generation Z consumers. We know that weekly craft beverage drinkers are looking for more mindful drinking choices, 1 and low-calorie seltzers fulfill that need easily. Surveys have shown that two key reasons consumers choose hard seltzer are taste and “trying new things” 2 — arguably two of the top reasons people drink craft beer, too. Many brewers have begun experimenting with this new product

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