goekos.com | 1 The Ultimate Sales Guide for Independent Alcohol Producers V0821goekos.com | 1 Mastering Your Distribution Channels Selling alcohol is a complicated business (understatement of the year?). Distribution laws vary wildly by location, production volume, and type of product — leaving many businesses unsure of what they’re even allowed to do, let alone what channels might be most profitable. But depending on all those factors, your beverage business may have up to four sales channels available: taproom/ tasting room and ecommerce or club, making up the direct-to-consumer options; self-distribution to retailers and restaurants; and wholesale distribution via a third party. How do you master each of these channels to maximize profit margins when you likely have limit

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