goekos.com | 1 2021-2022 Beverage Alcohol Trends What’s Ahead for Growing & Independent Alcohol Producers V0621goekos.com | 1 Table of Contents Trend #1: Diversifying Product Offerings 2 Hard Seltzer Additional Trending Categories Consumer Tastes: What’s Driving the Change? Trend #2: New Packaging Types 4 The Growth of Cans Innovation in Wine Packaging Trend #3: Ecommerce Is Here to Stay 6 Online Sales DTC Shipping Trend #4: Millennials & Generation Z Consumers 8 The Impact of Young Drinkers Brand Values & Transparency Trend #5: The Rise of Technology 10 Technology Adoption Among Producers The Importance of Connectivity The Future of the Beverage Alcohol Industry Conclusion 12 2020 may have felt like a year that wouldn’t yield any great insights into emerging trends in the beverage

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