“Five reasons why Leeds Beckett is a great place to study” is a blog by a final year student at Leeds Beckett University and is just one example of the rich, personal, and real-life content on the university’s website. Leeds Beckett University is a leading institution in Yorkshire that differentiates its brand in the competitive education market. Recently, Leeds Beckett partnered with Sitecore to transform its website and improve the visitor experience. In turn, it has positioned itself as a digital innovator within higher education. The Challenge UK tertiary education has seen huge funding disruption with students expected to pay for education and living expenses through personal loans. Consequently, that makes them more selective about where they study. With 150 universities vyin

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