1 1TEAMSPORTS enjoys successful price management thanks to intelligent pricing solution by prudsys prudsys AG’s AI solution ensures intelligent prices for 11team- sports, both in the online shop and in store. With over 1.5 million customers, 11teamsports is one of the largest retailers for sporting goods, lifestyle products and team gear in the German-speaking area. The company was founded in 2007 and grows by approximately 20 % every year. The sporting goods retailer sells its products in the online shop as well as in 17 bricks and mortar shops in Germany, Austria and Switzerland. The company has a clear vision: to keep improving financial results, remain competitive and solidify its market leadership. 11teamsports sees intelligent price control as one way of achieving these goal

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