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How to Manage a Sales Negotiation to Your BATNA

How to Manage a Sales Negotiation to Your BATNA

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The #1 essential rule of sales negotiation is Always Be Willing to Walk Away.You know when you should walk when you know your BATNA, or best alternative to a negotiated agreement.When you’re feeling calm, clear-headed, and confident, you’re more likely to be a successful sales negotiator. Yet, anxiety is the most common emotion associated with negotiations, and anxious negotiators don’t perform well.

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