White Paper

VIDEO AD CREATIVE BEST PRACTICES

VIDEO AD CREATIVE BEST PRACTICES

Pages 2 Pages

This article provides guidelines on optimal video length, ensuring the video is effective even with the sound off by using subtitles, and where to place the brand logo and call-to-action (CTA) button. The article also includes technical specifications for video files, such as media type, aspect ratios, video size limits, and bitrate, as well as tips on optimizing videos for different platforms and the importance of A/B testing for better results.

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