Measuring Video Quality and Performance: Best Practices Video delivery performance directly impacts the quality of a viewer’s experience — which has a direct impact on business outcome. WHITE PAPERMeasuring Video Quality and Performance: Best Practices Table of Contents Measuring Video Quality and Performance: Why It Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Defining the Success of Digital Video Providers Through Viewer Experience . . . . . . . . . . . . . . . . . . 2 Meeting Viewers’ Quality Expectations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 How Video Quality Impacts Engagement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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