Case Study

abrdn Investments & Starcom Global Launch Campaign Powered by High Quality Taboola Video Ads

abrdn Investments & Starcom Global Launch Campaign Powered by High Quality Taboola Video Ads

Pages 4 Pages

abrdn Investments, a global asset manager, partnered with Starcom Powered by Performics to drive full-funnel engagement using Taboola’s dynamic Video Ad placements. Taboola enabled targeted, scalable reach to professional audiences, boosting brand consideration through high-quality video creative. The result was a standout performance versus popular video platforms, with 283% higher CTR, 51% higher VTR, and 39% more clicks. Taboola’s video solution helped power a global launch campaign, delivering compelling engagement for abrdn Investments’ thought leadership.

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